“Techorating” describes the art of including modern video display technology as an element of space decoration, serving both functional and decorative duties when enhancing a commercial environment. LG Electronics is credited with coining the term in 2008 when they launched a new program featuring celebrity interior designer Doug Wilson advising on the proper ways to integrate technology into the decor of a home. As a blend of video wall and digital signage, the concept is now going commercial.
The same rules apply to technolgy as they do to classical decorating, as sizes, shapes and colors must remain balanced, but new LCD products have expanded the possibilities of how images are displayed. Thin bezel flat panels can create near seamless video walls on a scale that was previous unheard of, and microtiles are becoming an element in the construction process instead of just an afterthought.
At the Cosmopolitan Hotel in Las Vegas, dancing figures are transformed into a snowfilled landscape while the retail application below illustrates the power of displaying information on a single microtile, or spread across three or four. In both cases, images & data can be managed on a tile by tile basis and configured based on time of day or target audience, the ultimate in techorating.
Unique display configurations using towers of panels or seemingly random patters of tiles will become far more prevalent in the coming years as digital display technology assumes its role alongside paint, fabrics and flooring in the creation of modern commercial spaces designed via techorating.